Has you seen the ad for mobtv?
If you haven't, let me help you visualize what it's like:
A girl in school uniform, looks very sad.
A stack of papers on the table shows that she has flunked her test: 49/100
She sits on a stool with a frown, either smsing or plucking out the petals of a flower (which goes to show she's having some BGR problems)
Then she sits in front of a monitor and starts smiling.
"Depressed?" "Now there is a reason to cheer up .... with mobtv, you can view any MediaCorp's TV programs for the past 14 days on your PC!" "MediaCorp Online Broadband Television"
Note: Those are not the exact words, but it's pretty much the gist.
Now, this implication of this ad is very subjective. It could mean:
1) You're depressed because you've flunked a test and got ditched, BUT since you can watch TV programmes on your PC, you should be happy!
2) You're depressed because you've flunked a test and got ditched, all BECAUSE you missed a particular episode of Star Idol. But now that you can watch TV programs that you have missed for the last 14 days, there is no reason to flunk your test and you can get hooked up anytime! So cheer up!
3) You're depressed because you've flunked a test and got ditched. Now, cheer up because life is not just about test failures and failed relationships. It's also about .... (get this) "watching TV programes you have missed for the last 14 days on YOUR PC!! HOW GREAT IS THAT?!"
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I don't know about you guys, but this ad sure stirred up a lot of enthusiasm in me.
Firstly, if I have flunked a test, the first thing that I want to do is to watch TV, which could be one of the reasons why I flunked in the first place. That's right, I want to re-watch all the exciting episodes of Campus SuperStar and Love Concierge (which is no longer showing by the way). Yeah right.
Secondly, if I've been ditched, being able to watch TV on my PC will most DEFINITELY cheer me up. Yes, my guy might have ditched me, but my PC hasn't! My PC (and MediaCorp) will stand by me throughout the years to come! How 'bout that?
Thirdly, thank you for an additional feature to advance my current myopia situation. Yes, I understand I am not spending enough time facing the dear monitor everyday. Instead of resting my eyes while I lay on a couch, I had better be on the edge of my computer chair watching TV programes on my PC. And get this, I get to watch the TV programes over the last 14 days!
If I'm a parent, I would be so excited by mobtv that whenever someone mentions mobtv in front of me, i would jump up from my seat yelling "Hooray!!"
Sure, I want my kid to flunk his/her test because of too much TV.
Sure, I want my kid to spend more time in front of the computer.
Sure, I want my kid to spend more of my money so that he/she can watch more TV programes.
Sure, I want my kid to spend more time in his/her own room so that I need not get to see his/her face when I come home from work.
Sure, I want my kid to watch more TV than he/she already does.
Sure, I want TV to be the source of happiness of my kid's life.
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Am I the only one who find the advertisement ridiculous???!!!!
8 Comments:
lol! I havent seen the commercial yet. but i cant wait to see it after yr description. LOL
your entire post is dripping with sacrasm sia. but i do agree with you. :)
ah well... life these days are indoors, and not outside with the sunshine and the rain. :p
P.S: luckily, i'm not a TV person. >.<
Oh yes, I fucking hate these brainless ads. The other brainless one is the mozzie one, where they go "There is a killer near you" and proceed you show you drains and flower pots to some Jaws-like soundtrack. So fucking lame.
There is definitely a dearth of creativity around. Case in point "Let's pay money to name our new terminal for Budget Airlines as... (drumrolls)Tada! Budget Terminal. And let's pay even more money to rename Marina bay as... (drumrolls)Tada! Marina Bay. I can think of fucking better names.
The cheapo Terminal can be named Hawker Terminal, because hawker food is cheap and good. Or even Otaisui Terminal. Because only Tiger Airways is using it.
Marina Bay is even easier. Ma Lui Liao Bay. Hub Coast. Integrated Bay. Resort Coast. Casino Drive. Commercial Way. Adam Smith Bay. Goh Keng Swee Bay. Wahliao. So many. I like Goh Keng Swee bay though. Can shorten to Keng Swee Bay(Fake Beauty), Jing Swee Bay(Very Beautiful), Goh Keng Bay(take MC).
Very nice post. I'm glad you're part of the bitching club. Hehe.
nadnut: well good for you. at least u won't feel as dulan as i do.
ensui: it's not juz abt spending time indoors, it's the stupid msg transmitted by the stupid ad that irks me. yeah, like watching would bring me out of depression.
green: it's such a waste then that you didn't go into advertising. Altho i worry abt the content of the stuff u will come up with. I meant, the concealed content.
To shield me from such mindless, cruel ads, I would really appreciate it if you can sponsor my driving lessons and the exclusive use of your car. Eh, you can have the car on Tuesdays :)
barney: what a fantastic idea! How abt me giving you all those driving lessons eh? guarantee u will PASS the first time!
still need help for ur projects? i was reading thro some stuff i wrote for my assignments and i was quite impressed by my own writing! haha .... actually i was shock that i could even write the things i did.
Steady. But must use your car. eh, your lessons are free right? Muahaha....
Super duper a lot of projects. Think I might have to sleep with my profs. Muahah :D!
sleep with ur prof?? Why? You want to flunk out of uni?
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